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This was a third year project, in which we had to create an entrepreneurial venture. I chose to create a hypothetical app, 'Passroots' - this document details the planning, design, market analysis and marketing of this app, in the form of a business pitch.
Contents
02 - What is Passroots?
03 - Competitors
04 - Market analysis - smartphone users
05 - Market analysis - survey results
07 - Market analysis - enquiries
08 - market analysis - survey responses
09 - App design
11 - Costs
12 - Funding and revenue
14 - Marketing
15 - What next?
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