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This was a third year project, in which we had to create an entrepreneurial venture. I chose to create a hypothetical app, 'Passroots' - this document details the planning, design, market analysis and marketing of this app, in the form of a business pitch.
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Contents
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02 - What is Passroots?
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03 - Competitors
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04 - Market analysis - smartphone users
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05 - Market analysis - survey results
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07 - Market analysis - enquiries
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08 - market analysis - survey responses
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09 - App design
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11 - Costs
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12 - Funding and revenue
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14 - Marketing
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15 - What next?
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